How We Do It

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How we work…depends on you.

Our dedicated Account Managers work with you and your internal resources to fully understand the challenges, requirements and critical success factors of your retail strategy. We tailor our approach to your needs, and apply only those resources that add value to the process. We anticipate, keep you informed and coordinate all the details so you don’t have to.


Design Development

From initial ideation to final fabrication drawings, we work from your concepts, existing designs, or from collaborative discussions with you and your team. Our design engineers can express your fixture’s look, functionality and brand in 3D renderings, CAD design production drawings, 3D printed samples and full scale prototypes.

Value Engineering
Carlson creates life-time value with material choices, design expertise and experience in all manufacturing processes. Consideration is given to all aspects of the products life-cycle: production, packaging, delivery, assembly and use in a retail environment. The goal, of course, is to deliver a superior customer experience while managing costs and maintaining functionality.


Custom Fixture and Display Manufacturing

With both global and domestic capabilities, we can select the best route to cost-effective, high-quality manufacturing. Final assembly and staging happens at our headquarters facility. With more than 50 years of global production experience, we carefully surround the actual fixture with superior project and supply chain management.

Our production capabilities include fixtures made of wood, metal, wire, acrylic, glass or a combination of materials. Finishes may include plating (chrome, brushed nickel), laminates, wood veneers, distressed or solid wood, powder coating and dye-sublimated materials. We are adept at freestanding fixtures, gondola accessories, display hardware, stock items, and a variety of sign-holders and graphic display systems.

Retail Environments
We provide modular perimeter display systems, counters and cash wraps for service and check-out areas, modular dressing rooms, demo stations, and complete store fixture packages.


Project & Program Management

We believe our value comes not just with the physical fixture, but with how it is developed, produced and delivered. Our professional, proactive management of all the details ensures that your fixtures, program or full store delivers on time, on budget and works exactly as expected. Candor and anticipation lead our list of key performance goals: we stay ahead of schedules and always provide the best available status information.


Inventory Management & Delivery Coordination

Managing inventory can be challenging – but we have figured it out. Our centralized data management system provides real time info to our Account Managers, our internal teams, and to you. We know where your product is at all times, we can anticipate future demand and we always work with you on distribution options: direct to store, to your DCs, or to a consolidator.


Final Assembly & Shipping

High touch and hands-on management means confidence. No surprises. We like to put it all together here before we are satisfied. Besides checking the product’s form/function/finish, we scrutinize the packaging methods and materials, pallet and carton labels, assembly instructions, and any necessary assembly tools.

Having an in-house 3PL allows us to quickly find the best rates, quote fast and ship with confidence. We are also comfortable with your preferred method. Got a specified carrier you’d like us to use? No problem.


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