Carlson JPM Store Fixtures Blog

Why do you "do" retail? - Merchandising

Carlson JPM Store Fixtures - August 31, 2010

With the holidays coming up (is it that time of the year already?) it is important

to remember what motivated you to get in the retail business. This is really

important because remembering this will be your beacon or guiding light

to look for when the toughest times of the holidays come or when you have

difficult customers and all you want is to scream and hide in your backroom

(we have been there...)

 

We think store fixtures companies (like Carlson JPM) are a lot like our customers

(you, the retailers). We both are filled with creative people (store fixtures

people) who like interacting with another set of creative people (retailers),

helping each other create success through great partnerships.

 

In the spirit of this partnership, we came up with a few questions to get to

know you (our customers) better and to help you think about why are you in

retail. We would like you to share your answers with us.

 

- How does retail “feed” your needs for creativity and socialization?

 

- Is retail a family affair? Did you get involved in the family business that has

  evolved through the generations?

 

- Or, are you the only family member involved in retail? If so, what got you

  started in it?

 

- What has been the most meaningful lesson you’ve learned from being in

  retail?

 

- What has been your biggest accomplishment in retail?

 

- In the movie “You’ve Got Mail”, the relationship between Kathleen Kelly

  “little shop girl” and her three employees was very special to her. Can you

   relate to this? Do you feel like you have two families – the one at home and

   the one at work?

 

- With the holidays coming, how do you plan to capture the spirit of the

  seasons for your store?

 

Share your story, any ideas from past holiday seasons or your plans for this year

with us. You can also send us pictures of a display or a niche area that really

turned out well. We would like to show the 10 best ideas in our picture gallery –

with permission from you, of course.

 

At Carlson JPM, our passion for merchandising and helping our customers

succeed is why we “do” retail. So, why do you “do” retail?

 

About the author of this article: Visit Carlson JPM Store Fixtures/Shop Our

Store, to find the retail solution perfect for you.