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Carlson JPM Dictionary

What's a thingamajig anyway? Michael Lopez, ASID, principal of Michael Lopez

Designs Inc. and author of Retail Store Planning & Design Manual, contributed

to these definitions. This glossary is provided as a reference and is not intended

to be a comprehensive listing.

 

Backroom Equipment:

Various types of sales-support equipment located in the "employee only" area

of the store. Ex: shelving, receiving/shipping desk, storage areas.

 

CAD/CAM Design (computer-aided design/computer-aided manufacturing):

A computer system that uses one or more software program(s) to create,

record, and store drawings. The programs enable the use of templates,

stored designs, and utilities, such as spell check, to speed the designing,

drawing, and revising processes.

 

Cashwrap:

(Also known as checkout counter service desk, return counter). A fixture

designed to assist in sales transactions, often with special compartments

to organize sales forms, customer packaging, and a cash register.

 

Design Plan:

Drawings prepared by an interior designer that show the location of furniture

and fixtures.

 

Endcap:

A freestanding or attached merchandise presentation unit at one or both ends

of a display unit.

 

Entrance Turnstile:

A post with arms pivoted on the top, set in a passageway, so that persons can

pass through only on foot, one at a time. Generally attached to the floor near

a store entrance.

 

Exhibit:

A booth or fixture at a trade show or exhibition used to generate customer

sales by display of merchandise in a temporary setting.

 

Faceout:

1. Hardware that allows the front of merchandise to be displayed (e.g., a

bracket that allows a blouse to face the aisle).

 

2. Merchandise with its front prominently displayed (e.g., the blouse that can

be seen from the end of the aisle, as opposed to a blouse facing another

blouse in a closet or on a rack).

 

Finishing/Finish:

Finishes enhance the appearance and serviceability of materials used to

manufacture store fixtures. Finishes may include, but are not limited to,

paints, stains, plating, waxes, oils, and various types of protective coatings.

 

Fixture Specifications:

Specifications include all of the information critical to manufacturing a fixture

that will perform the intended function. Information may include dimensions,

materials, finish, color, lighting, electrical voltage, glass and mirrors, installation

requirements, etc.

 

Framework Systems:

A system of connectors and tubing used to construct fixtures.

 

Freestanding Fixtures:

Modular equipment units standing alone or connected to perimeter fixturing

that are designed to promote and sell merchandise of various classifications.

Come in a variety of materials, colors, and styles.

 

Gondola:

Fixture approachable from all sides used in a self-service retail store to display

merchandise. Designed to carry a variety of merchandise classifications.

 

Grid Rack:

Network of uniformly spaced horizontal and perpendicular rods creating a

fixturing component that can be used to display or support merchandise as

a shelf attached to a wall, or as a shelf or side of a freestanding display. Grid

racks can be adapted for different purposes easily and quickly.

 

Hanger Management System:

The equipment used to organize clothes hangers at point of sale for the

purpose of reusing them to display future merchandise.

 

Island:

Unit designed for people to move around a store and shop from more than

one vantage point.

 

Kiosk:

A single fixture or a group of freestanding fixtures assembled to create a

boutique or selling unit within a store; a freestanding shop located in a

high-traffic area in a mall.

 

KD:

Knocked Down. Product packaged and sent to the customer unassembled.

 

Literature Holder:

Store display accessory item available in various shapes and sizes that

houses and displays coupons, in-store information, brochures, etc., and

allows easy access by customers.

 

Loose Fixtures:

Portable or moveable display units.

 

Merchandise Capacity:

1. The maximum number of goods or products that a fixture will

    accommodate.

 

2. The maximum number of goods or products that can be displayed and sold

    within a store or department thereof.

 

Merchandising System:

Assembly of various hardware components, such as standards, brackets,

hang rods, shelving, face-outs, etc., necessary for the presentation of

merchandise.

 

Nesting Crates and Tables:

Crates and tables in multiple sizes that are designed to fit inside each

other during shipping and storage and can create the effect of a cascading

display when set up.

 

Overlay:

A see-through plastic piece that fits over a hook and accommodates the

scan label.

 

Pallet:

1. Fixtures that can be dropped in-store by a forklift.

 

2. Portable platform for handling, storing, or moving materials and

   packages (as in warehouses, factories, or vehicles).

 

Pedestal:

Base or foundation fixture constructed in various heights, sizes, materials,

and finishes that stands alone and is used to highlight merchandise.

 

Peg Hook:

A hook that fits into pegboard and from which merchandise hangs.

 

Perimeter Fixtures:

Fixtures applied to or abutting a store's walls, which aid in the selling of

merchandise and can include casework, slatwall/slotwall, etc.

 

Pilaster:

Vertical mechanical merchandising system applied to a fixture or wall for

the adjustment of hardware, shelving, or brackets.

 

Point-of-Purchase Display (P-O-P):

Movable displays with a short life span usually placed in impulse areas near

checkout or near other featured merchandise within a department. Often

provided at no charge by brand marketers or suppliers to help boost

product-specific sales.

 

Powdercoated Metal:

The process of applying dry paint powder to metal by use of opposite electrical

charges. After the powdered paint is applied to the metal object, heat is

applied, which causes the paint to bond to the object and cure.

 

Prepaid Billing:

Freight charges paid by shipper.

 

Profit Strip:

A plastic or metal unit with several clips (usually 12) from which merchandise,

such as bags of candy, bags of nails, etc., are hung on display.

 

Railing:

Bar extending from one post or support to another that serves as a guard or

barrier. In stores, often used as both a decorative element and a safety device.

 

Ready-to-Assemble:

Display and fixturing that requires only a screwdriver for proper setup and installation.

 

Riser:

1.Display unit within or atop a showcase for creating tiers of merchandise.

 

2.One display placed atop another to create multiple levels of larger items.

 

Rollout Program:

A systematic approach for the manufacture and delivery of multiple fixtures

of the same design to various stores within a set period of time.

 

Security System:

Electronic devices used to prevent loss of merchandise.

 

Service Center:

A point or area within a store or building where customers receive special

attention for services extending beyond the sale of goods. Ex: customer

service counter; appliance repair and maintenance areas; a department

store ticket window or bill-paying window.

 

Shopping Cart System:

Moveable basket system used in food chains to help customers transport

goods throughout the store, through the checkout area, and to their vehicles.

 

Showcase:

Illuminated display counter that provides the controlled sale of smaller items;

a showcase compels the customer to be serviced. Ex: jewelry case; cosmetic

counter.

 

Showcase Frame:

Welded or mechanical structure designed to support components made of

glass, board, laminate, etc.

 

Signholder:

A device used to support pricing and/or information inserts.

 

Signage:

A display of graphics, text, or both, used for corporate identification, logo

branding, advertising, lifestyle/environmental ambiance, and for wayfinding.

May be frontlit or backlit.

 

Single Ship Charge:

Surcharge applied to an individual shipment under 500 lb.

 

Sizing System(s):

A line of products that identifies clothing garments with size information.

The most common marker is the "sizer" that is attached to apparel hangers.

It is made of soft, durable plastic and embossed with numbers or letters that

identify the specific garments' size.

 

Slatwall (Also known as slotwall):

A board with evenly spaced holes or slots, which allow for the variable

positioning of merchandising hardware.

 

Spec:

The written specifications for a project that outline materials to be used,

construction methods, finishes, etc

 

Stock:

Standardized items kept regularly in supply. Not customized.

 

Tower:

Vertical unit composed of various materials used in the center of the

department to highlight product.

 

Tubing:

A series or system of hollow elongated cylinders made of metal, plastic, etc.,

used in the fabrication of fixtures.

 

Visual Display (Visual Merchandising):

Mechanical elements and accessories that present merchandise in a lifestyle

presentation. Examples include mannequins, hangers, bust forms.

 

Waterfall:

A straight-out or face-out affixed to a standard that is attached to a wall, has

a 30-degree downslant; most commonly seen in metal.

 

Workstation:

A non-revenue-generating fixture used to help organize materials and

information in support of employee performance.